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Drivers 'spending more on their cars'

Consumers are willing to spend an increasing amount of money on their cars, new research has found.

A study by the AA found that the average person is willing to pay a total of £10,136 on a car, up from £9,342 last year.

Figures from the firm also showed that small family cars are the most popular mode of conveyance for motorists, while demand for 4x4s was found to have dropped by three per cent since last year.

The demand for cars was also found to have risen since the beginning of 2006, with the firm estimating that the number of people buying a car this year would be 20 per cent higher.

Lloyd East, director of AA Personal Loans, commented: "Despite motorists enduring difficult times – with increases in the price of petrol, the threat of road pricing and tax hikes – it's clear these cost changes have done little to dampen the demand for cars."

The government has recently proposed a series of measures to cut the use of cars in heavily congested areas, such as road charging and extending the London congestion zone.

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05/03/2007 15:59:29

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