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More motorists 'going green'

A greater number of motorists are considering the environment when buying new cars, according to a new study.

Research by the AA found that during the last year, the proportion of drivers purchasing cars on environmental grounds has risen from six per cent to 20 per cent.

This is despite the widespread advertising of cars that promote high performance features, sex appeal or social status.

The AA said that the marketing of new cars is at odds with what the public wants, as people are increasingly look for an environmentally-friendly vehicle that is cheap to maintain and insure.

Lloyd East, director of AA Personal Loans, described the recent growth of the green agenda among car buyers as "very significant".

He said: "With a fifth of all car buyers today going green, the environmental agenda is being driven into the heart of the motor industry - over family estates, saloon cars and people carriers."

Last month, research by Virgin Money found that drivers would be prepared to pay an extra 4.8 per cent more for a new car if it has lower carbon emissions.

However, most also said they would be more willing to pay more if they get incentives such as cheaper insurance and tax breaks.

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21/03/2007 15:57:53

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